Third Time Is Not a Charm
September 16th 2008 16:19
You always want what you can't have.
Ain't that the truth? And never more evident is this saying than now, when America wants the 65 mpg vehicle it could have had so many times before... and rejected so many times before.
In the beginning, Ford created the Fiesta. A compact, ugly little thing, dreamed up back in 1976. The Fiesta was an instant hit... in Europe. Americans didn't want it. In the 70s, we didn't care that a little toy car could get upwards of 62 mpg. We wanted the Mustang. The Charger. The Corvette. Muscle cars were in fashion, and to Hell with fuel efficiency.
Then in 1994, Ford rolled out the Aspire. It was the same basic design, except you could get four doors! Woo! The design was rounded slightly and Ford even included the option of a spoiler, blue tachometer, and ground effects. Much like today's Scions, you could customize the Aspire before it even left the dealership. But it was still tiny, and was birthed in the age of the SUV.
Today, Ford has released a new Fiesta. It seats five, comes with a standard navigation system, and gets 64 miles to the gallon. We wants it. We needs it. We can't haves it. This version will go on sale in November in Europe. Oh, and it runs on diesel. But wait, you say, isn't diesel for tractors and big rigs? Isn't it smelly and pollutes the Earth? No, stupid. Diesel is a byproduct of asphalt and is far more efficient than gasoline. And guess what, the new "clean diesel" is as clean, if not cleaner than, your regular run of the mill gasoline. But, alas, Americans are stubborn, and Ford doesn't want to take the risk by manufacturing this vehicle here in the States.
Can you blame them? I mean really. They gave us this vehicle twice already, and twice already we snubbed it. I can't say that I fault them for taking their toy and heading to Europe, homeplace of the Mini Cooper. Europeans are far more forward-thinking and tiny car tolerable than Jim Bob Bubba.
Ain't that the truth? And never more evident is this saying than now, when America wants the 65 mpg vehicle it could have had so many times before... and rejected so many times before.
In the beginning, Ford created the Fiesta. A compact, ugly little thing, dreamed up back in 1976. The Fiesta was an instant hit... in Europe. Americans didn't want it. In the 70s, we didn't care that a little toy car could get upwards of 62 mpg. We wanted the Mustang. The Charger. The Corvette. Muscle cars were in fashion, and to Hell with fuel efficiency.
Then in 1994, Ford rolled out the Aspire. It was the same basic design, except you could get four doors! Woo! The design was rounded slightly and Ford even included the option of a spoiler, blue tachometer, and ground effects. Much like today's Scions, you could customize the Aspire before it even left the dealership. But it was still tiny, and was birthed in the age of the SUV.
Today, Ford has released a new Fiesta. It seats five, comes with a standard navigation system, and gets 64 miles to the gallon. We wants it. We needs it. We can't haves it. This version will go on sale in November in Europe. Oh, and it runs on diesel. But wait, you say, isn't diesel for tractors and big rigs? Isn't it smelly and pollutes the Earth? No, stupid. Diesel is a byproduct of asphalt and is far more efficient than gasoline. And guess what, the new "clean diesel" is as clean, if not cleaner than, your regular run of the mill gasoline. But, alas, Americans are stubborn, and Ford doesn't want to take the risk by manufacturing this vehicle here in the States.
Can you blame them? I mean really. They gave us this vehicle twice already, and twice already we snubbed it. I can't say that I fault them for taking their toy and heading to Europe, homeplace of the Mini Cooper. Europeans are far more forward-thinking and tiny car tolerable than Jim Bob Bubba.
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